Australia doesn’t have a capability problem – it has a brand problem. This article argues that while campaigns like Back Australia and success stories like ANCA prove we can build world-class products, cases like ARCC’s zero-emissions buses show we’re still too easy to ignore. Factory Reset lays out practical, evidence-based steps for manufacturers to become unmissable, trusted and chosen more often.

This blog has been reproduced from a viral post on LinkedIn by Grant Belcher. A press release pitched to the Daily Telegraph about one of our clients, ARCC, gained over 26,000 impressions, 150 interactions, more than 50 comments and multiple reposts. It clearly shows the passion and frustration of Aussie manufacturers, who even when they do everything right, get screwed by Government procurement rules. Check out this story and if it sounds like you, reach out to BBT, this is the kind of fight we’re up for!