We help high-tech businesses to more clearly identify and amplify what makes them special.

We know from decades of experience that in Australia there are many small-to-medium sized tech and advanced manufacturing companies doing big things.

Just like yours.

By engineering clever brand and communications solutions, we can help you transform, get bigger and leave your competitors behind.

WHY US?

We’re Not Your Usual Agency
(and That’s a Good Thing)

Big Brand Theory is led by award-winning B2B brand strategist Grant Belcher and powered by a team with specific experience in tech, manfacturing and industry.

We’re brand developers, marketing strategists, storytellers and creative provocateurs.

We’re here because the world doesn’t need more brands - it needs more effective ones.

We believe truly great brands are built with scientific rigour, strategic insight - and a dash of creative chemistry.

We develop brand strategies based on the world’s best marketing science, turn those strategies into great stories and by doing so, help high-tech SMEs grow.

  • Brands are built on trust, not hype

  • Science shows us that being distinctive, easy to buy and reaching as many buyers as possible are proven growth accelerators

  • Complex businesses require clear thinking and engaging stories

We Believe in Three Big Truths

We Don’t Guess, We Test

Your brand deserves more than guesswork. Using frameworks inspired by Ehrenberg-Bass (mental availability, brand recall, distinctiveness), blended with our own rigorous IGNITE methodology and Trust Formula, we ensure your brand strategy isn’t just smart—it’s right.

Our Big Differences:

  • Science-backed branding: Every decision informed by proven marketing science.

  • Distinctively trustworthy: Branding that earns trust, not begs for it.

  • Radically clear: Zero fluff, maximum clarity. If you don’t understand it, we haven’t done our job.

We have some big success stories to share…

Don’t keep doing the same things and expecting a different result.

Choose the scientific approach to building your brand and growing your business.

Let’s Get Our People to Talk to Your People

If you make an appointment, we’ll make big things happen.

Please fill out some info and we will be in touch shortly. Or call Grant Belcher on 0412 646 461