Meet Big Brand Theory at ITA25
Join Australia’s leaders in evidence-based brand growth and creative strategy at Industrial Transformation Australia 2025.
About ITA25 and our role.
Industrial Transformation Australia 2025 is where manufacturing, technology, and innovation converge. This year, Big Brand Theory is proud to lead the conversation on what it takes to build brands that win, and keep winning, in a time of rapid change
BBT Highlights at the Conference.
Panel Appearance
Grant Belcher - Head of Strategy, Big Brand Theory
Panel: “Future-ready, fast: Mastering Rapid Transformation for Sustained Competitiveness”
Thursday 24 July | 12:30–1:10pm | Innovation Stage
Hosted by Shane Williams (Manufacturing Tech Podcast)
Signature Workshop
Building Your Brand to Win: Branding for Manufacturers Who Hate Branding
Facilitated by Grant Belcher & Mark Mathot, Big Brand Theory
Date: Wednesday 23 July, 9:30–11:30am
Location: The Dome, Sydney Olympic Park
What You’ll Learn
Branding That Builds Business: Why brand is your single biggest lever for growth (not just a logo or website).
The IGNITE Framework: A world-class, evidence-based brand growth model-proven for manufacturers and tech innovators.
Storytelling That Sells: Craft messages that cut through and win without giving away your IP.
Live Brand Reviews: Real-time, practical advice on YOUR brand, website, or pitch-no jargon, no fluff.
Hands-on Tools: Leave with take-home templates, actionable next steps, and strategies you can use straight away
Exclusive Offer for ITA25 Delegates
Free Brand Growth Probability Report™
Your science-backed, creative diagnostic for long-term brand growth.
What is it?
The Brand Growth Probability Index™ measures your brand’s growth potential against all the latest evidence from global marketing science, creativity research, and trust psychology.
Why should you care?
Most brands think they’re growth-ready. Our rapid diagnostic shows you, objectively, where you’re strong, where you’re exposed, and exactly how to improve for lasting impact.
How does it work?
Free, 6-8 minute self-assessment for ITA25 attendees
Receive your Growth Probability Score and a tailored narrative report (delivered by a BBT strategist)
Option for deeper paid diagnostic, including creative, trust, and brand health mapping
Why BBT?
Only Big Brand Theory integrates the latest brand growth science (Ehrenberg-Bass Institute of Marketing Science), the full Brand Trust Formula 2.1 (including neuroscience), and creative storytelling diagnostics (Creative Dividend/TRUE model) into one actionable, easy-to-understand report
