Strategy. Stories. Growth

Scientifically-driven branding strategies that build trust, fuel growth, and make
high-tech companies unforgettable.

The Big Problem

We know, most agencies just don’t get it.

Your product is brilliant, but their eyes glaze over when you explain how it works.

You need a team that understands the technology and the proposition, can nail the strategy and tell the right story.

You need an agency that won’t speak to you in clichés, use complexity to appear clever, or sell you vague promises instead of clear results.

If you’re part of Australia’s growing tech and advanced manufacturing sectors, you need us.

At Big Brand Theory, we cut the snake oil and get straight to the science.

We deliver branding for high-tech companies that’s scientifically driven, memorable and, above all, profitable.

Big Ideas, Simplified

Your brand isn’t just your logo

At Big Brand Theory we know that branding is much more than decoration.

It’s every thought a customer has when they see your name, hear your story or experience your product.

We combine world-leading marketing science from academia (think Ehrenberg-Bass Institute, Sharp, Romaniuk, Ritson, Field & Binet) with our proprietary brand trust diagnostics (Brand Trust Formula 2.1) and apply them clearly and effectively to your business.

Simple frameworks. No fluff. Big results.

Ignite Your Brand

Our Proven IGNITE™ Brand Growth Methodology

  • I – Imprinted Memory Structures: Be unforgettable.

  • G – Growth Through Penetration: Market-wide thinking for accelerated results.

  • N – Neurologically Anchored Trust: Trust isn’t fluffy; it’s neuroscience.

  • I – Iconic Distinctiveness: Stand apart or stand down.

  • T – Targeted Physical Availability: Be easy to buy, easy to love.

  • E – Empirical Validation & Optimisation: Data first, gut-feel second.

You build innovative products. We build innovative brands.

We've transformed advanced manufacturing SMEs, startups, and tech innovators through evidence-based strategies and compelling stories. Our clients grow faster, compete harder, and scale smarter. You could too.

Not to Big-note ourselves but…

  • "If you want someone who can focus your marketing strategy and guide you through the process of transformational growth, not one-off quick fixes, I can think of no-one better"

    Nathanael Small, Leadership Advisor, Intrapreneurship Expert

  • “Grant has this extraordinary ability to uncover the most distinctive and compelling way to tell a brand story to drive business growth no matter how complex the business”

    Greg Caleo, CEO, Cybermate

  • “Talk about game changing brand strategy! BBT took us from anonymity to award winning manufacturer with global sales growth ”

    Lindsey Chan, CMO, Fabritech Pty Ltd

Your Bigger Brand Starts Here

Ready to stop with the smalltime stuff?

Make your brand as big as your ambitions. Book a free 30-minute discovery conversation. It’s our chance to understand your vision, identify your big opportunities, and explore whether we’re the right partner to help you succeed. Big.

Our Big Services

IGNITE™ Brand Strategy

Your complete strategic blueprint—positioning, messaging, distinctive assets, memory mapping, and clear growth strategy. Less guesswork, more growth.

Strategic Marketing Plan & Go-to-Market Activation

We translate complex strategies into simple, actionable roadmaps, creative and communications campaigns that deliver real-world results.

Brand Trust & Growth Diagnostics

Measure, benchmark and optimise how your audience perceives your trustworthiness or check out our diagnostic report highlighting challenges and recommendations to long term brand growth.

Proud to have worked with some Big Names

Let’s Get Our People to Talk to Your People

If you make an appointment, we’ll make big things happen.

Please fill out some info and we will be in touch shortly. Or call Grant Belcher on 0412 646 461