Battle Lab:
Need a big move that changes the game?
Time to get serious
Most B2B firms are stuck playing skirmish marketing – fighting over leads, tweaking campaigns, discounting harder. Battle Lab is where we step back, map the true market physics, and identify the big moves that actually change the game in your favour – structurally, not just cosmetically.
Your competitors are boxing you out
Your competitors aren’t just “being loud”. They’re:
Locking in multi-year panels and preferred supplier deals so you’re not even invited to quote
Getting named in tenders, specs & standards as the default option
Tying up key distributors, integrators and service partners so they push their gear first
Making it risky or painful for customers to switch away from them
Meanwhile, most brands are stuck doing more campaigns instead of changing the conditions of the fight.
Battle Lab exists to fix that.
What Battle Lab actually does
Battle Lab is a structured diagnostic and strategy process that identifies the few “Big Moves” most likely to:
Change who gets considered and shortlisted
Change who looks like the safest, smartest choice
Change how hard it is for customers to leave competitors (or leave you)
Change where the profit sits in your value chain
We’re looking for moves that:
Are grounded in evidence (brand growth science + industrial economics)
Are hard for rivals to copy quickly
Compound over time instead of resetting every quarter
Who Battle Lab is for
Battle Lab is built for advanced manufacturing, industrial, tech, cyber, and B2B service firms who:
Are facing aggressive or well-funded competitors
Need to defend key markets, contracts, or regions
Want to enter new markets without betting the company
Are tired of “tactical noise” and want a clear plan of attack and defence
If you sell engineered systems, critical services, complex tech or risk reduction, this is your arena.
Want to know more?
Click the button below to download your copy of Battle Lab overview, our capabilities, AI-powered game theory engine and range of services that deliver you the big moves to drive even bigger growth in heavily contested markets.
Pick your battle
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Battle Simulation - from $550
A sophisticated MARCOM simulation that models your strengths, weaknesses, impacts of competitors, anticipates their next moves and what to do about it to win.
Battle Lab Marketing Battle Simulation, including:
A baseline forecast using your current numbers
4+ scenarios: do nothing vs big move options, plus competitor response + counter-move
A 12-month “results over time” chart showing how outcomes compound
A 90-day manoeuvre plan with clear priorities, owners and measures
A 60–90 minute debrief with Big Brand Theory to walk through the simulation
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Brand Growth Battle Plan - from $1500
For leaders who already know the stakes are high and want a practical plan, not more opinions.
Full Battle Lab Report, including:
Order of Battle: your true position vs key competitors
Theatre & Opportunity Map: where to defend, where to attack, what to ignore
Market physics: purchase risk, switching costs, ecosystems, complementary assets
A 90-day Battle Plan, with:
3–5 concrete moves for the next quarter
Specific plays for brand, marketing and sales to align around
A 60–90 minute debrief session with Big Brand Theory
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Competitor Intel Dossier - from $300
A sharp, outside-in intelligence pack on a single competitor.
Each dossier includes:
Competitor posture and “theatre of war” map
Vulnerability and over-extension analysis
Plausible big moves they could make next
Recommended plays for your brand: Exploit / Outflank / Pre-empt
Use it to sharpen your war room, prepare for major tenders, pressure-test strategy, or brief your board with something more useful than another SWOT slide.
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Early-Warning "Canary" Report - from $950
Turn weak market signals or your business analytics into decision‑grade early warnings - before they become catastrophes.
Report includes: Market scan of warning signals in legislation, competitor product or safety issues, audit flags, regulator attention, trust issues or competitor retaliation or partner revolts.
You get evidence log, signal scoring, red flags and monitoring triggers.