Battle Lab:
The Big Moves That Change Your Odds
Time to get serious
Most B2B firms are stuck playing skirmish marketing – fighting over leads, tweaking campaigns, discounting harder. Battle Lab is where we step back, map the true market physics, and identify the big moves that actually change the game in your favour – structurally, not just cosmetically.
Your competitors aren’t just “being noisy”.
They’re:
Locking down panels and preferred supplier status
Embedding themselves in your customers’ workflows
Owning standards, certifications, and ecosystems
Hijacking the story of “what good looks like” in your category
Meanwhile, most brands are stuck doing more campaigns instead of changing the conditions of the fight.
Battle Lab exists to fix that.
What Battle Lab actually does
Battle Lab is a structured diagnostic and strategy process that identifies the few “Big Moves” most likely to:
Change who gets considered and shortlisted
Change who looks like the safest, smartest choice
Change how hard it is for customers to leave competitors (or leave you)
Change where the profit sits in your value chain
We’re looking for moves that:
Are grounded in evidence (brand growth science + industrial economics)
Are hard for rivals to copy quickly
Compound over time instead of resetting every quarter
Ready to step into Battle Lab?
Complete the Battle Lab Diagnostic and we’ll send you a tailored Battle Lab Report with your best offensive and defensive moves – plus a debrief session to plan the next 90 days. Takes around 15 minutes.
Confidential. Evidence-based. No gimmicks.