Before doing “more marketing”, it is worth asking: is your business actually easy to choose?

This article introduces the Skirmish Tax, the hidden cost capable B2B firms pay when marketing activity increases but market advantage does not compound. It is a practical companion to our new whitepaper, Why Better B2B Firms Still Lose.

Ever feel like you’re not competing on a level playing field? BBT’s latest Canary Report looks at the market forces quietly shaping Australian advanced manufacturing, from price pressure and procurement gates to proof requirements, cyber risk and strategic input exposure. Not a conspiracy doc. More like a smoke detector for manufacturers who suspect the game is changing before the shortlist is even drawn.

Most manufacturers don’t have a capability problem – they have a “thinking too small” problem. While they tweak logos and print more polo shirts, the brands that actually steal market share are pulling big moves that change how people buy, who they trust, and who the market defaults to.

This article breaks down some of the world’s most powerful big moves (Dropbox, Salesforce, Rolls-Royce, Adobe), identifies the repeatable patterns, and shows how BBT’s new Battle Lab service helps high-tech brands and advanced manufacturers find their own market-tilting play instead of just another campaign.

Australia doesn’t have a capability problem – it has a brand problem. This article argues that while campaigns like Back Australia and success stories like ANCA prove we can build world-class products, cases like ARCC’s zero-emissions buses show we’re still too easy to ignore. Factory Reset lays out practical, evidence-based steps for manufacturers to become unmissable, trusted and chosen more often.

This blog has been reproduced from a viral post on LinkedIn by Grant Belcher. A press release pitched to the Daily Telegraph about one of our clients, ARCC, gained over 26,000 impressions, 150 interactions, more than 50 comments and multiple reposts. It clearly shows the passion and frustration of Aussie manufacturers, who even when they do everything right, get screwed by Government procurement rules. Check out this story and if it sounds like you, reach out to BBT, this is the kind of fight we’re up for!